The importance of having professional photographs of your listings
Effective photos are inspiring.
If potential buyers browse the world wide web or social media platforms and are inspired by one of the photos of your listing, they are more than likely to click on the rest of your property and this greatly increases the likelihood of contacting you. Many people consider themselves photographers because they own a good camera or smartphone and can apply filters to make their photos "look good". However, taking photographs is not only an art that requires practice and some talent, but it requires technical knowledge and the right equipment which is very expensive, but this guarantees inspiring photographs that can really convey the experience of being on your property and getting more leads for your listings.
Quality photography for your property is an investment.
An expert photographer knows how to use the composition, angles, color, lighting and technical aspects of the equipment to make your photos more attractive. Investing in good photography is one of the key elements to a successful real estate business.
Your investment in photography will also go a long way, and these photographs can be used in any other medium, to name a few:
- Listing sites / Directories e.g. Metros Cuadrados, Viva Anuncios, MLS, Lamudi, etc
- Social media platforms such as Facebook, Twitter, Instagram, Pinterest
- Share with your circle of friends and family to recommend your property
- Email newsletters
- Images for Promotions and Advertising both in print and social networks
- Printing & Brochures
“In addition to testimonials and reviews, photographs are your most important customer attraction tool!”